BRAND STRATEGY/IDENTITY
My creative team and I engaged with Hyperloop One in driving the direction behind the brand identity for this disruptor in transportation technology.
From the ground up, I worked on developing their brand strategy, created the new company logo name/identity, and designed their entire brand system.
As Hyperloop One grew to be a global organization, a set of guidelines were needed to provide creative direction for both the visual design and overall brand messaging. This document would be used by their partners across various channels from digital to print.
Included in this Brand Manual are detailed descriptions on the narrative tone, brand messaging, writing guidelines, logo usage, color hierarchy, data visualization, custom photography, animation style and much more.
Every piece of this Brand Manual was written, shot or designed by my team with careful precision in every detail. We're very proud of seeing how far this company has come and glad we could help play a hand in the next mode of transportation.